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Award-winning, highly creative and technically skilled Art Director and Visual Designer with a decade of digital, print and environmental experience.

Art Director
August 2021 - Current

Senior Visual Designer

May 2017 - July 2021

SEPHORA  |  San Francisco, CA 

Launch omni-channel campaigns for the North American market while delivering on strategic business goals and marketing KPIs.
 

Sketch and storyboard design concepts to discern creative vision for campaign.

Partner with cross functional teams; editorial, content production, project management, marketing, to oversee creative work from brief to final assets across Sephora’s digital, social, retail, experiential, and new media channels.

Provide clear creative art direction to external vendors; photographers, stylists,
hair and makeup artists, set designers and manicurists.

Present design strategy and executions to key stakeholders.

Manage direct reports daily tasks and overall performance 

Sr. Visual Designer
September 2014 - April 2017

BLACKROCK  |  San Francisco, CA

Responsible for the design, production and distribution of marketing campaigns, event creative and environmental graphics to support BlackRock global businesses. 

Conceptualized and executed innovative concepts across multiple products, platforms and channels. Typical assignments were custom direct mail pieces, publications, packaging, environmental graphics for large-scale client facing events, digital; management of social media accounts, website and video and marketing collateral.

Creative Director
March 2009 - August 2014

Art Director

July 2007 - February 2009

Visual Designer

March 2006 - June 2007

KOLANO DESIGN  |  Pittsburgh, PA

Oversaw projects from a complete life-cycle perspective—deliverables included; identity design and branding systems, strategic omni-channel campaigns, direct marketing, digital and print collateral, event creative and environmental wayfinding projects.

Interfaced with clients to understand goals, define objectives, and develop proposals.

Managed budgets and invoicing.

Built, mentored and managed a team of three designers.

Education

ART INSTITUTE

Bachelor of Science, Visual Communications
Pittsburgh, Pennsylvania 

INTERNATIONAL ACADEMY OF DESIGN

Associate Degree, Visual Communications
Pittsburgh, Pennsylvania 

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When I'm not in front of the screen...

you might find me in the sand playing volleyball, tinkering with a new recipe, wandering the halls of a museum, sketching or working with type, traveling abroad, sailing, volunteering at Muttville, hitting the slopes, enjoying a good book or happy hour!

hello@hollycholak.com
San Francisco, CA
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