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Get Shiny Hair Now
SEPHORA SHINY HAIR CAMPAIGN
Shiny hair is trending and is the expression of true hair health.
For this campaign we curated an assortment of Shine treatments that provide ultimate shine, immediately. These
treatments are bucketed into Oils, Glosses and Masks to allow clients to achieve the look ideal to their individual
healthy hair preferences. We capitalized on the shiny hair trend by heroing out models with a variety of hair
types/textures (Straight/Sleek, Curly/Coily, Wavy, Color Treated) and showcase how effective and immediate these
treatments really are.
Digital campaign executions include assets for site, email, app, social media, programmatic advertising, and video.
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