Pittsburgh Opera Theater
SUMMER CONCERT SERIES CAMPAIGN
Opera Theater’s traditional season was eliminated in favor of a summer opera extravaganza!
The event, branded as SummerFest, combined a whole seasons programming into an action packed 3-week festival that included performances as well as opera-related activities such as the Mildred Miller Voice Competition and Mozart camp.
By introducing bright and vivid colors, a fun, contemporary logo and modern type treatment the brand appeals to a broad-based clientele. A marketing plan, with traditional and non-traditional concepts, was developed and deployed.
Materials produced included; logo, custom graphics for each performance, stationery, customizable invitations, digital and print ads, signage, brochures, and posters.
