Riverlife

Riverlife is an organization coordinating a 3 billion dollar improvement of shorelines at the confluence of the Allegheny, Monongahela and Ohio rivers in Pittsburgh, Pennsylvania. The 13 miles of shoreline, called Three Rivers Park, encompasses projects that have been completed, are currently in construction and those that are still in the conceptual stage. This park has been called the “green necklace”. It will be similar to New York’s Central Park, an outdoor living room for the residents of the city.

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I kicked off my relationship with Riverlife by designing their iconic and flexible logo mark. From there they entrusted me to created their complete brand identity and a suite of materials for education, fundraising, and public awareness.

 

The map and brochure have been praised for their ability to quickly explain the components of this very complicated development. Additional companion pieces have been created for each segment of the project.