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Skin Happens, Science Saves it
SEPHORA CLINICAL SKINCARE CAMPAIGN
From acne to anti-aging & pores to dark spots, your skin evolves and changes ... and so should your skincare.
Education and product efficacy was a large component of this campaign. The creative is bright, clean, with nods to scientific imagery to create a visual representation of the science behind the products. Icons were created for each skin concern and carried throughout to create unity and as a wayfinding tool.
Campaign executions include assets for in-store fixtures, site, email, app, social media, digital ads, and video.
Role: Design + Art Direction
Year: 2021
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